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By
Wendy Ramirez
- In Identity
The importance of a good logo for your brand identity
The logo is the first impression of your business and plays a fundamental role in its identity. A well thought out design not only captures attention, but also reinforces brand recognition, communicates values and encourages customer loyalty. Learn why investing in a good logo is a strategic decision for the success of your company.
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By
Carla Morales
- In Identity
The composition dominates: the magic of the third rule in design
The rule of thirds is a composition technique used in photography and graphic design that helps create balanced and dynamic images. It consists of dividing the canvas into a grid of three equal parts, creating intersections that are ideal focal points to place the key elements of a design. By aligning these elements at intersections, a greater visual impact is achieved. In addition, considering the negative space around the elements can balance the composition and avoid disorder. This technique not only attracts visually, but also guides the viewer towards the most important aspects of the image.
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By
Marialic Vasquez
- In Companies
Trends in business technology: Innovations that transform the market
Business technology is constantly evolving and adapting to the latest trends can be the key to maintaining competitiveness and relevance in a global environment.
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By
Marialic Vasquez
- In Companies
Transform your business: The importance of a good visual identity
In a world where first impressions count more than ever, the visual identity of your business is essential to stand out in a competitive market. Visual identity is not just a logo or an attractive color; It covers all the elements that represent your brand, from the design of your website to the typography of your documents.
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