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By
Wendy Ramirez
- In Identity
The importance of a good logo for your brand identity
The logo is the first impression of your business and plays a fundamental role in its identity. A well thought out design not only captures attention, but also reinforces brand recognition, communicates values and encourages customer loyalty. Learn why investing in a good logo is a strategic decision for the success of your company.
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By
Carla Morales
- In Identity
The composition dominates: the magic of the third rule in design
The rule of thirds is a composition technique used in photography and graphic design that helps create balanced and dynamic images. It consists of dividing the canvas into a grid of three equal parts, creating intersections that are ideal focal points to place the key elements of a design. By aligning these elements at intersections, a greater visual impact is achieved. In addition, considering the negative space around the elements can balance the composition and avoid disorder. This technique not only attracts visually, but also guides the viewer towards the most important aspects of the image.
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